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Brisbane community profiles

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Create a community profile to access and analyse data. Use it to understand your business market and local neighbourhoods.

People wandering around a community event.

What is a community profile?

A community profile is a report that provides the latest demographic, social and economic data about your chosen area.

Businesses and residents can use community profiles to make informed decisions.

Use the tool to compare different locations and market segments.

Benefits for businesses

Using community profiles can help you tailor strategies for your business and build better connections in your local community.

Support long-term planning

Community profile reports show population projections and changes in the local workforce.

Understand local trends and needs

Find gaps in your local market to help you identify products or services to meet your customers’ needs.

Assess local infrastructure

Understand the infrastructure and services your customers rely on to maximise local footfall for your business.

Provide economic insights

Analyse income levels, employment sectors and industry trends to help you price your products and services. 

Market research and customer profiling

Know your local demographics to help you engage more effectively with your target audience and understand their preferences and behaviours.   

Benefits for residents

You can use our community profiles to research any part of Greater Brisbane. 

The information can help you compare suburbs when making decisions about where to live and work.

Find local services and amenities

Learn how many schools, hospitals and aged care services your chosen area has.

Research local incomes and industries

Find average salaries, workforce statistics and the top 5 industries employing most local people.  

Understand your safety

Access data on local crime rates and how they compare to other areas. 

Check local property information

Get figures for new house and vacant land sales in your chosen location, plus median rent prices.  

Create a community profile report

Build customised profiles using the latest demographic, social and economic data to research your chosen location.

You can generate profiles about: 

  • the people who live in an area (resident profile)

  • workers and businesses operating in an area (workforce profile) 

  • how an area has changed over time (time series profile).

Statistical area levels are geographic areas defined by the Australian Statistical Geography Standard (ASGS). 

These definitions ensure geographical statistics can be easily compared across different regions. 

Statistical Area Level 1 (SA1): 

SA1s are designed for use as the smallest unit for the processing and release of Census data. 

SA1s are either urban or rural in character and have an average population size of approximately 400 people.

Statistical Area Level 2 (SA2): 

SA2s are primarily based on state suburbs. In urban areas, SA2s form whole suburbs and combinations of whole suburbs.

SA2s have an average population size of approximately 10,000 people and are built up from one or more whole SA1s. 

Statistical Area Level 3 (SA3):

SA3s are geographical areas made up of whole SA2s.  

SA3s are often neighbourhoods or districts you find in larger towns and cities. They typically have a population of more than 20,000 people. SA3s can include groups of suburbs that are connected to big commercial and transport centres in urban areas.

Statistical Area Level 4 (SA4): 

SA4s may be defined as regions and are designed to reflect one or more whole labour markets. SA4s contain populations of more than 100,000 people.

The GCCSA is a combination of SA4s and is designed to represent the social and economic characteristics of Brisbane. 

Frequently asked questions

Visit Brisbane’s key economic facts to find information about Brisbane's population.

The Brisbane Local Government Area (LGA) is the area under the administration of Brisbane City Council. It’s made up of 26 wards. Visit the Electoral Commission of Queensland website to view the LGA boundary map.

Greater Brisbane refers to the entire Brisbane coastal region. It’s made up of 5 different local government areas, including the Brisbane LGA.