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Brisbane community profiles

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Create a community profile to access and analyse data. Use it to understand your business market and local neighbourhoods.

People wandering around a community event.

What is a community profile?

A community profile is a report that provides the latest demographic, social and economic data about your chosen area.

Businesses and residents can use community profiles to make informed decisions.

Use the tool to compare different locations and market segments.

Benefits for businesses

Using community profiles can help you tailor strategies for your business and build better connections in your local community.

Support long-term planning

Community profile reports show population projections and changes in the local workforce.

Understand local trends and needs

Find gaps in your local market to help you identify products or services to meet your customers’ needs.

Assess local infrastructure

Understand the infrastructure and services your customers rely on to maximise local footfall for your business.

Provide economic insights

Analyse income levels, employment sectors and industry trends to help you price your products and services. 

Market research and customer profiling

Know your local demographics to help you engage more effectively with your target audience and understand their preferences and behaviours.   

Benefits for residents

You can use our community profiles to research any part of Greater Brisbane. 

The information can help you compare suburbs when making decisions about where to live and work.

Find local services and amenities

Learn how many schools, hospitals and aged care services your chosen area has.

Research local incomes and industries

Find average salaries, workforce statistics and the top 5 industries employing most local people.  

Understand your safety

Access data on local crime rates and how they compare to other areas. 

Check local property information

Get figures for new house and vacant land sales in your chosen location, plus median rent prices.  

Create a community profile report

Build customised profiles using the latest demographic, social and economic data to research your chosen location.

You can generate profiles about: 

  • the people who live in an area (resident profile)

  • workers and businesses operating in an area (workforce profile) 

  • how an area has changed over time (time series profile).

Frequently asked questions