Sponsorship

Eligibility 

We consider applications that:

• help achieve the Brisbane Vision
• provide economic benefit to the city
• have widespread community appeal 
• promote Brisbane as a vibrant, progressive city
• support activities that are free or low-cost to attend 
• commit to keeping Brisbane clean, green and sustainable
• support organisations or groups that address issues affecting the community.

Exclusions 

We avoid sponsorships that:

• conflict with legislation
• discriminate in any way 
• support or oppose political organisations
• present health, safety or environmental hazards 
• don't align with our corporate objectives
• support or are held by trade unions
  
• promote gambling, smoking, consumption of alcohol or other addictive substances
  
• support religious organisations (this doesn’t include charities run by religious groups)
  
• are primarily held outside of the Brisbane City Council Local Government Area, or where majority of the audience is external to the city.

Sponsorships are not available for:  

• fundraising (including for third parties, e.g. team sponsorship to participate in a charity fundraising event)
  
• individuals, e.g. athletes participating in sporting championships, artists taking part in cultural competitions or students undertaking academic endeavours
• sporting teams participating in sporting championships (consideration will be given to organisations holding state, national or international events in Brisbane.)
• funding auxiliary costs, such as accommodation or travel expenses, as the primary purpose
• activities better suited to other funding options, such as grants
  
• an activity that has already occurred or does not allow sufficient lead time.

Minimum application lead times

Sponsorships for festivals and cultural events requesting less than $1,000: at least one month before your event.

All other sponsorships: at least 3 months before your event or project commencement date.

Application assessment 

We assess your sponsorship application by considering the eligibility guidelines, proposed outcomes of the sponsorship, budgets and other corporate requirements at the time.

Sponsorship proposals take time to consider and the time we take to assess each one varies between applications. Thorough sponsorship assessment ensures sponsorships are planned for the benefit of both the sponsored organisation and the wider community.

Council receives many sponsorship applications. We carefully review and assess applications as they are submitted, however we are unable to sponsor every application.  

Your sponsorship request may be declined, or we may offer a lesser amount than requested based on assessment at the time of application. When made, these assessment decisions are considered final.  

If you’re successful

We will contact you to confirm the outcome and provide details of next steps for a sponsorship agreement with Council.  

Under the agreement, you will work with your nominated Council contact to action all agreed benefits, including:

• requesting the Council logo to display on any promotional material 
• booking Council display materials for your event, as outlined in your sponsorship agreement.

After your event or initiative has been delivered, you must provide us with a sponsorship evaluation.

If you’re unsuccessful  

Unfortunately, we can’t sponsor every application we receive. If after careful consideration we can’t sponsor your event or project this time, we’ll let you know via email.

Frequently asked questions