Better Access More Customers guide
Enhance your business customer service with this guide. Download and read the guide.
Brisbane City Council has long been dedicated to supporting access and inclusion, which ensures everyone feels like they belong, regardless of age, ability or background. Our Better Access, More Customers guide offers a starting point for businesses to enhance access and connect with more people.
In Australia, an estimated 5 million seniors and people with disability have a collective disposable income of more than $40 billion but can’t access products and services due to poor design.
Brisbane businesses offering products and services that are accessible to everyone are supporting social inclusion, can grow audiences by 4 times, and increase revenue.
The guide
Our Better Access, More Customers guide aims to help businesses consider how to eliminate physical and social barriers for all customers. It includes achievable, free or low-cost ways to help customers find your business, access your offerings, ask for assistance and feel included.
The guide includes simple steps, top tips and a checklist to enhance customer service areas such as how to:
- create a barrier-free environment
- adapt your customer experience
- update your digital presence
- train and support staff
- foster great people interactions
- create an inclusive workforce.
Download the guide:
Businesses on the journey to better access
Business owners and operators who have started on the journey to better access have shared their progress to inspire others.
Dark Stories
We adapt our tours to different routes and customise the content based on the group's needs, whether it's delivering family-friendly versions for young children or accommodating guests with disabilities. Our focus has always been on inclusivity rather than outdoing competitors. Read their story.
Beyond the Pale
We’d encourage anyone looking to establish a new facility to do as much as they can with their structure, but never forget your business is about the people and the atmosphere you create – staff training and culture is key to a great customer experience. Read their story.
More information and resources
Council is committed to supporting Brisbane businesses. Visit the Business support page for resources and opportunities, from getting the right permits and licences through to data to help research your new business.
For further assistance, phone Council’s Business Hotline on 133 263 (133BNE) open 24 hours a day, 7 days a week.
Connect with others
Stay up to date with the latest business news by subscribing to our monthly Business in Brisbane e-newsletter, and connect with like-minded people via our Business in Brisbane Facebook group.