Growing Precincts Together - Rosalie Village
In 2022-23, Council started providing hands-on support to assist the Rosalie Village retail precinct as part of the Growing Precincts Together program.
This project was completed in October 2023, however Council is providing ongoing support to local businesses to raise the profile of this iconic precinct, including launching a precinct website.
Project objectives
Promote
Promote is one of the four key objectives in the delivery phase of Growing Precincts Together. Council engaged Style Magazines to deliver a suite of online promotions in May and June 2023 to promote Rosalie Village as a destination. This includes online articles, Instagram carousels, reels and a tag and share competition.
View the published articles:
- Head Out! Everything To Eat, Shop, And Do In Rosalie Village
- We Found BNE’s Most Family Friendly Hub That’ll Keep The Whole Crew Busy
- Health Is Wealth: BNE’s One Stop Destination For All Your Inner Beauty Needs
Support
Council offered businesses in the Rosalie Village precinct the opportunity to apply for free one-on-one support programs delivered by expert providers. Topics included:
- digital marketing consultations
- business coaching
- support for food businesses.
Refresh
For the refresh deliverables, Council offered 2 programs where expert providers assisted businesses to refresh the look of their business. The programs were:
- visual merchandising
- shopfront makeovers.
Activate
First Fridays
As part of ongoing support to the Rosalie Village precinct, Council sponsored a series of 'First Friday' events in late 2024. These monthly activations offered entertainment, exclusive deals, special menu items and more from village retailers to encourage visitors to enjoy the Rosalie Village precinct. Each event had a different theme to keep it fresh and inspire retailers and customers:
- First Bloom in September
- First Favourites in October
- First Heatwave in November
- First Cheer in December.
Treasure hunt competition
Council sponsored the 'Hidden gems of Rosalie Village' month-long activation which aligned with the Indiana Jones film release at the local cinema. For July 2023, Rosalie Village welcomed visitors from near and far to explore all parts of the precinct in search of hidden treasures. With a treasure map in hand, visitors deciphered clues to complete tasks and enter a competition with over $5000 in prizes.
Understand
The 'understand' phase is the foundation of the Growing Precincts Together program. Council documented the businesses and vacancies in the Rosalie Village precinct in 2022. This was followed by a desktop digital audit to gather directory information for all businesses in the precinct and identify community groups in the area.
Engage
In the 'engage' phase, Council hosted an information session in February 2023 to present Council’s insights from the understand phase and to launch the one-on-one support and refresh programs that businesses in the precincts could apply for.
In 2022-23 Council also hosted monthly coffee connects for businesses in the precinct to catch up with each other and Council officers to share ideas for the precinct, network and provide feedback. The coffee connects were held at cafes in the precincts, and businesses in the precincts were given the opportunity to express their interest in hosting a coffee connect.
The team also sent regular email updates to all businesses in the precinct to update them on opportunities through the project and seek feedback.
More information
If you have ideas or feedback about growing the Rosalie Village precinct, email Council or phone Council’s business hotline on 133 BNE (133 263).
Rosalie Village precinct project
Council also worked with the local community to deliver streetscape improvements to the Rosalie Village neighbourhood shopping precinct.
For more information, visit Rosalie Village precinct project.