Wynnum Town Centre precinct
In 2023, Brisbane City Council started providing hands-on support to assist the Wynnum Town Centre precinct as part of the Growing Precincts Together program.
This involved:
- conducting business/vacancy assessments
- a survey to gather feedback and ideas about the precinct
- a precinct launch event
- facilitating precinct connection opportunities
- hands-on support from Council to Promote, Support, Refresh and Activate the precinct
- regular e-newsletter updates to businesses.
Objectives
Promote
Promote is one of the 4 key objectives in the delivery phase of Growing Precincts Together. Council engaged Style Magazine to deliver a suite of online promotions to promote Wynnum Town Centre as a destination. This included online articles, Instagram carousels, reels and a tag and share competition.
View the published articles:
- From AM to PM, here are some of the best places to eat in Wynnum
- Earn best gift-giver status at these Wynnum speciality stores
- Gather the girls, here’s how to have a girls’ day out on the Bayside
Support
Council offered businesses in the Wynnum Town Centre precinct the opportunity to apply for free one-on-one support programs delivered by expert providers. Topics included:
- business coaching
- support for food businesses.
Refresh
For the refresh deliverable, Council provided retail businesses the opportunity to participate in a Visual Merchandising 101 workshop to find out more on how to refresh their shopfront and/or interior visual displays.
Understand
The 'understand' phase is the foundation of the Growing Precincts Together program. Council documented the businesses and vacancies in the Wynnum Town Centre precinct in early 2023.
This was followed by a desktop audit to gather directory information for all businesses in the precinct and identify community groups in the area. Key to this phase was a precinct survey which was delivered as an online survey for customers, businesses and workers in September 2023.
Engage
In the 'engage' phase, Council hosted a Precinct Launch event in November 2023 to present Council’s insights from the understand phase and to provide further information about the program.
The team hosted regular precinct meetings and sends regular email updates to all businesses in the precinct to update them on opportunities through the project and seek feedback.
More information
If you have ideas or feedback about the Wynnum Town Centre precinct, you can email Council’s Economic Growth and Activation team or phone Council’s business hotline on 133 BNE (133 263).