Beyond the logo: Increasing business value with a strategic brand approach

Registration and networking: 9–9.30am
Workshop: 9.30-11.30am

If a brand is more than a logo, what is it exactly and how can it drive value in your business?

Get ready to unravel common misconceptions about branding, explore the tangible impacts of implementing a strategic brand strategy and gain practical insights for elevating your business and personal brand value.

By joining this workshop, you’ll walk away with an understanding of:

• what a 'brand strategy' is
• the tangible and intangible benefits of getting brand strategy right
• the practical next steps to take as a business owner
• the frameworks used by big global brands as demonstrated through real-world examples.

You will have a clearer idea of how to leverage your brand throughout your business and will come away inspired to transform your approach to propel your brand forward!

Brisbane City Council, with Brand-Led Business, is delivering this free workshop to support local businesses to grow and thrive.

Look out for further events in the business series.