Advertising devices

An advertising device is a temporary or permanent sign, structure or other device used for advertising. It includes a structure, or part of a building, if its primary purpose is to support the sign, structure or device.

The following are not advertising devices:

  • an umbrella, marquee or portable shade structure that is used for the purpose it was designed and manufactured for 
  • advertising displayed on a vehicle or vessel where the advertising is not the primary use of the transportation
  • skywriting or sign-writing by an aircraft
  • official traffic signs installed in accordance with the Transport Operations (Road Use Management) Act 1995.

If you are planning to display advertising devices for your business, home business, club, charity or garage sale there are rules that apply and you may need approval from Council. 

Find what you need

Check the zone of your proposed advertising device location, browse the type of advertising devices and then find out if it is self-assessable, requires an express or full assessment application, is not generally supported, or prohibited.

A range of signs are generally allowed for small business, including awning fascia sign, blind or canopy sign, temporary bunting and streamers, commercial flag, business promotion, information sign, under awning and window sign. Home businesses can generally display a home business sign if it complies with specific rules.

Election and referendum signs may be displayed without Council approval where certain requirements are met.

Find out how to amend, transfer or cancel the licence. If you have an existing licence, you will receive a renewal notice before expiry.

Find out the relevant fees for advertising device applications, assessments and licences.

Advertising device rules

For the full regulations and rules for advertising devices, view the:

Advertising Devices Local Law 2021

Last updated:

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